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NFL's Playoff Openers See Solid Ratings, Nickelodeon's Game Draws 2 Million Viewers
Sunday’s CBS game between the New Orleans Saints and Chicago Bears attracted over 28 million viewers, and its kids’ version drew approximately 2 million.
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Frito-Lay Plans Three Super Bowl Ads to Highlight New Products and Football Stars Like the Manning Brothers
The PepsiCo company will run ads for its ’90s era Doritos “3D Crunch” and for its new “Cheetos Crunch Pop Mix.”
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Meet the Women Who Will Be Coaching on the Sidelines in the NFL Playoffs
For the first time in NFL history there will be opposing playoff teams with female coaches. Here are the six women who will be on the sidelines Wild Card Weekend.
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Ford Is Skipping Super Bowl Ads This Year, But Still Wanted to Make a Commercial Worthy of the Big Game
Ford is introducing its new Bronco Sport vehicle with an ad campaign to show off its goats — and not just the furry kind.
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NFL Is Still Committed to Playoffs Despite More Covid-19 Outbreaks
The NFL’s players union said it continues to operate under an “understanding” playoff games will not be postponed if Covid-19 outbreaks are contained.
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Rams Quarterback John Wolford Put a Finance Career on Hold to Pursue His NFL Dream
Zero NFL teams drafted Wolford when his college career ended in 2018. But after a stint in private equity and a season with the Arizona Hotshots, he made his first NFL start Sunday and helped the Rams reach the playoffs.
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After a Season of Small Steps, NFL Owners Can Now Prove They Take Diversity Seriously
With the NFL’s “Black Monday” days away – a time when NFL clubs make coaching and front office changes – diversity measures re-enter the spotlight.
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Russell Okung's Bitcoin Salary Could Trigger More Pro Athletes to Invest
The Carolina Panthers offensive linemen agreed to have roughly $6 million of his salary diverted to mobile payment company Strike to purchase bitcoin investments.
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Brooklyn Nets CEO Expecting Bumpy Road Ahead for Upcoming NBA Season
The NBA begins its 2020-21 campaign on Tuesday, preparing for in-market games as Covid-19 cases increase.
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This NFL Agent Secures Multimillion-Dollar Contracts for Athletes—Here's Her Best Negotiating Advice
NFL agent Kim Miale has negotiated deals for some of the NFL’s top athletes.
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Super Bowl Ads Could Be a Bargain If the NFL's Covid Struggles Continue
With the pandemic impacting the NFL’s scheduling, advertisers who are not yet committed could see last-minute discounts for Super Bowl slots on CBS.
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Brandon Copeland, Other NFL Players, Surprise Families With $800 Amazon Gift Cards
Brandon Copeland’s foundation, Beyond the Basics, brought together is doing his part, along with 19 other former and current players.
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Fanatics Acquires WinCraft, a Company That Makes Sports-Themed Merchandise
The acquisition will increase Fanatics’ presence with non-apparel sports merchandise.
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Tom Brady's Company TB12 Received More Than $960,000 PPP Loan
NFL quarterback Tom Brady’s sports performance and nutrition company received a Paycheck Protection Program loan of $960,855 from the federal government,
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No Bubbles, But NFL Playoff Training Camps Likely If Covid-19 Cases Continue
The NFL plan would require teams to stay at hotels, similar to training camps, during the postseason leading into the 2021 Super Bowl on Feb. 7 in Tampa Bay.
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NFL's Steelers-Ravens Game Postponed a Third Time Due to Covid
The National Football League will postpone its Week 12 matchup between the Baltimore Ravens and Pittsburgh Steelers due to Covid-19 until Wednesday.
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NBA May Get Creative With Scheduling If Next Season Boosts Viewership
League officials will explore releasing two schedules based around its national TV games and integrating future series models to help network partners.
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Hyperice Lands NFL Deal as It Moves Closer to a $1 Billion Valuation
Hyperice CEO Jim Huether said the muscle recovery tech firm should reach a $1 billion valuation in 2021 after the NFL partnership.
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A Software Company Used by Major Sports Teams Sees Opportunity Amid Pandemic
The sports tech company, owned by former Tampa Bay Lightning executive Angelina Lawton, wants up to $25 million to target acquisitions.
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NBA's Toronto Raptors to Start the Season in Tampa Bay Due to Covid-19
The decision comes after Canada-U.S. border restrictions were extended due to Covid-19