Campbell's Soup Co. has become the sole investor of a San Francisco-based company that combines nutrition, technology and food delivery into one bundle.
The Camden-based food company is investing $32 million in Habit, a personalized nutrition company that will launch in 2017.
The company develops nutrition recommendations based on a person's biology, metabolism and personal goals, and it creates a so-called personal blueprint.
Habit then delivers customized meals to the person's doorstep, and offers one-on-one wellness and nutrition coaching as well.
βThe entire food industry is being transformed by the fusion of food, well-being and technology,β Denise Morrison, Campbell's president and CEO, said in a statement.
To read the full story, click here.
Local
Breaking news and the stories that matter to your neighborhood.
For more business news, visit Philadelphia Business Journal.