Campbell's Soup Co. Investing $32M in San Francisco Company Set to Launch in 2017

Campbell's Soup Co. has become the sole investor of a San Francisco-based company that combines nutrition, technology and food delivery into one bundle.

The Camden-based food company is investing $32 million in Habit, a personalized nutrition company that will launch in 2017.

The company develops nutrition recommendations based on a person's biology, metabolism and personal goals, and it creates a so-called personal blueprint.

Habit then delivers customized meals to the person's doorstep, and offers one-on-one wellness and nutrition coaching as well.

“The entire food industry is being transformed by the fusion of food, well-being and technology,” Denise Morrison, Campbell's president and CEO, said in a statement.

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