Thursday, Jun 30, 2011

There’s More to Watch Than Just Tiger-mania

There’s More to Watch Than Just Tiger-mania

People are tuning in to the Masters to see Tiger. Meanwhile, there are a whole lot of other masterpieces on display. The leaderboard after Day 1 is simply amazing.

Thursday, Jun 30, 2011

Tiger Spot Might Be Creepiest Celeb Commercial Ever

Tiger Spot Might Be Creepiest Celeb Commercial Ever

Woods sells out his father to sell himself.

Thursday, Jun 30, 2011

Tiger Feels at Home, And is Dangerous as Ever

Tiger Feels at Home, And is Dangerous as Ever

Signs of Tiger Woods' sex scandal remain as the Masters begins, but the focus is turning to the fantastic game the world's top golfer brings to the course.

Thursday, Jun 30, 2011

Redemption Tour: Tiger Has His Best Ever Start at Augusta

Redemption Tour: Tiger Has His Best Ever Start at Augusta

After five months of controversy, Tiger Woods is back on the golf course.

Thursday, Jun 30, 2011

Building on the Biggest Weekend in Golf History

Building on the Biggest Weekend in Golf History

Tiger's back and he's bringing lots of eyes with him. How can the PGA capitalize on this interest over the long term?

Thursday, Jun 30, 2011

Why Nike's Tiger Ad Is Brilliantly Despicable

Why Nike's Tiger Ad Is Brilliantly Despicable

Nobody wants to disappoint their father.

Thursday, Jun 30, 2011

Nike Begins Running New Ad Featuring Tiger's Dad

Nike Begins Running New Ad Featuring Tiger's Dad

On the eve of his return to golf, Nike is confronting Tiger Woods' sex scandal head-on by airing a dramatic commercial featuring the golfer's late father asking him "did you learn anything."

Thursday, Jun 30, 2011

Masters Could be Highest Rated Ever -- if Tiger Roars

Masters Could be Highest Rated Ever -- if Tiger Roars

Tiger's return to golf could be one of the biggest media events of the decade.

Thursday, Jun 30, 2011

Tiger Woods’ Scandal Is Already Becoming A Distant Memory

Tiger Woods’ Scandal Is Already Becoming A Distant Memory

The golfer's day at Augusta yesterday shifted the focus away from his troubles. Likely for good.

Thursday, Jun 30, 2011

Get Ready for CBS's Sexless Coverage of the Masters

Get Ready for CBS's Sexless Coverage of the Masters

The network loves going into athletes personal lives, except when it doesn't.

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