LeBron James

Social media can be a fun place for NBA fans during the playoffs. But make sure you follow these simple meme instructions if you are going to have a great journey.

The NBA attracted an audience of 5.6 million on Wednesday night for the play-in game feature two of its biggest stars in LeBron James and Steph Curry.

LeBron James is the new face of Pepsi’s Mtn Dew Rise energy drink, his first campaign with the company since switching over from Coca-Cola.

Forbes has released it’s list of the highest paid athletes in the world over the last year. Conor McGregor topped the list by bringing in an estimated $180 million.

Los Angeles Lakers forward LeBron James is firing back at a Cincinnati bar owner who announced that his establishment would no longer air NBA games until the star is “expelled” from the league.

LeBron James is explaining why he deleted a tweet that referenced 16-year-old Ma’Khia Bryant, who was shot and killed by a police officer on Tuesday, April 20

The Los Angeles Lakers will not schedule a stop at the White House during their upcoming road trip. The reigning NBA Champions head out on Wednesday for a three-city, five-game road trip with stops in Dallas, Orlando and Washington, D.C.

In 2013, Indiana Pacers head coach Frank Vogel had his team one win away from reaching the NBA Finals. Instead, he was thwarted by then-Miami Heat forward LeBron James and never reached his dream of coaching in the Finals. Seven years later, Vogel is now the head coach of the Los Angeles Lakers, and instead of staying up all night…

The Los Angeles Lakers defeated the Miami Heat, 106-93, in Game 6 of the NBA Finals to claim their record-tying 17th NBA Championship in team history.

One year after a tragic helicopter crash took the lives of Kobe Bryant, his daughter, Gianna, and seven other people on board, we reflect back on the year that was and the legacy he leaves behind.

Los Angeles Lakers forward LeBron James surpassed Brooklyn Nets’ Kevin Durant for first-place in the 2021 NBA All-Star Game voting on Thursday. The second returns for voting were released and it showed James overtaking Durant as the league’s leading vote-getter with just over 4.3 million votes total. Durant and Warriors’ guard Stephen Curry are the only other players with more…

Sports trading cards are fetching record prices in the millions and collectors are lining up online to buy virtual basketball “moments” that use blockchain.

Rich Paul, the agent for NBA star LeBron James, joined three former Nike executives to start Adopt, a marketing and branding company.

PepsiCo’s new Mtn Dew Rise Energy line is meant to compete in the energy drink category and draw in consumers who usually stick to coffee or juice.

Lebron James and his business partner Maverick Carter have purchased shares of Fenway Sports Group, making them part-owners of the Boston Red Sox, Roush Fenway Racing, and the Liverpool Football Club.

Basketball great LeBron James is becoming a part-owner of the Boston Red Sox, according to a report in The Boston Globe Tuesday. The Los Angeles Laker is joining Fenway Sports Group as a partner, a source told the newspaper.

You’ve probably heard of blockchain in the context of cryptocurrency like Bitcoin. But did you know that collectors are now dropping hundreds of thousands of dollars on something called crypto art that also lives on a blockchain? NBCLX storyteller Eric Rodriguez deep dives into the world of NFTs, blockchain and crypto art.

For just a second you were feeling pretty proud of yourself, weren’t you? You had just gotten to the point where you were able to have a semi-intelligent conversation about Bitcoin without making a fool of yourself… and then comes the next thing. Now you’re hearing terms like blockchain and NFTs and hearing that collectors are dropping hundreds of thousands...

Even in the strangest NBA All-Star Game of them all, LeBron James was still the perfect captain

LeBron James has faced Giannis Antetokounmpo as an opponent in the last three All-Star Games.