After years of endless calls, emails, tweets and Facebook posts about fanatics longing for a box of Lucky Charms with only the "magically-delicious" marshmallows, General Mills is giving in.
"Share a photo of yourself holding an imaginary box of Lucky Charms on Facebook, Twitter or Instagram between October 14 and 18 using #Lucky10Sweepstakes,” the brand's blogger wrote.
Biz Markie helped promote the marshmallow madness by rapping the sweepstakes' instructions in a remix of his song "Just a Friend."
U.S. & World
Stories that affect your life across the U.S. and around the world.
"Marshmallow only," Markie raps in the video. "The best part of the cereal. In your heart you know it's really oh."
Fans can share a photo of themselves on Facebook, Twitter or Instagram until Oct. 18 with the hashtag #Lucky10Sweepstakes.
This isn't the first time big business turned to social media to promote exclusive items. In September, Starbucks pumpkin spice latte lovers were able to use a "fan pass" with a secret password to obtain the autumnal drink before its release date.