"G.I. Joe" is the latest toy to invade Hollywood and plant its blockbuster flag.
Inspired by the Hasbro action figure, "G.I. Joe: The Rise of Cobra" took command of the weekend box office with a $56.2 million debut domestically. Worldwide, "G.I. Joe" has marched to $100 million.
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"G.I. Joe" follows the "Transformers" franchise as the latest toy story to find success on the big screen.
Meryl Streep's Julia Childs tale "Julie & Julia" opened a solid No. 2 as an alternative for adult crowds with $20.1 million.
While "G.I. Joe" was the first choice for young males, women 35 and older were the main audience for "Julie & Julia."