One of the region’s leading startups is moving its headquarters to New York City.
Monetate CEO Lucinda Duncalfe told the Business Journal in an interview Monday that the digital marketing and e-commerce personalization company is shifting its flagship office from Conshohocken to Manhattan to bring the company closer to its big-name brand clients and a greater talent pool – both key parts of a strategic shift in the eight-year-old company’s new direction.
“We really think it’s critical to be close to our clients, and they tend to be in the retail and fashion end of the marketing ecosystem,” said Duncalfe, who sat on the company’s board since its found in 2008 and was brought on as CEO in 2014 to led the company from its startup to growth stages.
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Its Conshohocken office will remain open at its current staffing level.
The company crafts software for major brands including The North Face, National Geographic, QVC and Office Depot that allows them to personalize individual customer experiences online using machine learning and a one-to-one personalization platform.
That kind of technology allows a brand to notify customers about items that fits their needs, and can learn to present them in they way they prefer. A shopper who wants to see just a photo and a price as they shop get just that, while the customer who likes to see a full list of details front-and-center gets a different experience.
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