Next time you get a "Hello," "Thank you" or "Come again" at your neighborhood wine store, just remember: you paid for it!
Not just the wine (or spirits) but the etiquette.
Liquor-store clerks across Pennsylvania are about to get a crash course in manners.
The Pennsylvania Liquor Control Board is spending more than $173,000 for that extra customer TLC.
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Joe Conti, the PLCB's chief executive calls it "part of the renaissance" of the Liquor Board.
Somehow the word renaissance just doesn't seem to work for a state with liquor laws still stuck in the dinosaur days.
So get ready to get happy because training starts this month.
The PLCB hired Pittsburgh-based consulting firm, Solutions 21, to coach store managers about manners first. They'll train their clerks on the things like how to properly greet a customer, how to read a customer's cues and where to stand.
Let's start a collection of verbal salvos for the rationally irate: "Thank you, sir, may I have another?"