Geno’s Steaks is looking to expand its regional popularity with Friday's grand opening of Geno’s Gear.
Councilman Mark Squilla joined the ribbon cutting that took place at 1223 East Passyunk Avenue, across the street from Gino's famous steak shop.
The South Philadelphia restaurant opened an online retail store earlier this year with the goal of bringing a physical location in the near future.
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"When we launched GenosGear.com back in February, 2017 and we knew we also wanted to open a retail store where locals and visitors alike would be able to get their Geno's Steaks merchandise while in town,” said Geno Vento, Owner of Geno’s Steaks.
The new shop offers branded merchandise such as hats, mugs, hoodies, key chains and lanyards.
"Opening the Geno's Gear storefront is a very exciting milestone for Geno's Steaks," added Vento.