Comcast is in talks to buy DreamWorks Animation for $3 billion, which could put the Philadelphia-based mass media giant on the same level as Disney in its entertainment vertical, according to the Wall Street Journal.
DreamWorks, which is currently valued at $2.3 billion, has produced hits that include Shrek, Kung Fu Panda and Madagascar.
Comcast is the parent company of NBC Universal and NBC10.
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