Prom Dress Doubles: A Thing of the Past?

Social media's role in making sure girls get that unique look

By Colby Gallagher
|  Thursday, Mar 17, 2011  |  Updated 11:05 AM EDT
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A local high school has created a <a href=Facebook group to ensure no dress double crimes are committed during prom." />

NBCPhiladelphia.com - Deanna Durante

A local high school has created a Facebook group to ensure no dress double crimes are committed during prom.

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Anyone who went to high school can relate -- that worry about showing up to prom only to find another girl wearing the same dress.

If you go to Lower Merion High School, you might not have to worry about sharing your look anymore, thanks to Facebook.

Lower Merion student Raina Haas has created a group titled "LM SENIOR PROM: PLEASE DON'T BUY MY PROM DRESS!" as a way for any girl attending the prom to stake her claim on a dress.

At nearly 200 members and growing, the group is filled with pictures of gorgeous gowns with one clear message: mine!

Instead of becoming a breeding ground for fights, the site has quickly filled with compliments from one student to another. "love it!" and "gorgeous!" are frequent comments below pictures of brightly colored dresses.

While these girls have taken to social media as a way to ensure originality, dress shops are using a more simple technique of keeping track.

"We have a book and we keep every high school and we write down every dress that we sell," says Ariel Raymond of Bala Girls, a local clothing boutique in Bala Cynwyd.

Whether the Facebook group is a better way of organizing the dresses or not, one thing's for sure: Lower Merion's girls are going to walk in to prom confident in their dress in more ways than one.

"No one wants to have the same dress," said LM student Rachel Zelouf as she checked out dresses. "You want to look very you."


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