After Chick-fil-A boycotts, marches against gun-violence and anti-government demonstrations, another protest is set to hit the streets of Philadelphia.
Now, this protest is not meant to promote opposition, but it is a PRO-test to tell the world Life is Awesome.
The protest is part of a campaign that Erlbaum first came up with after researching crowd-funding sites for his soundtrack release of his upcoming film.
Erlbaum woke up early one morning with an ambitious idea to raise a million dollars on the crowd-funding site, Indiegogo, to find the answer to the question, “What’s the meaning of life?”
Erlbaum, along with the rest of Nationlight Productions (located in Bala Cynwyd, Pa.), are a group of filmmakers who are passionate about changing the world through positive media. Their resume includes feature films such as Café (starring Jennifer Love Hewitt), Everything Must Go (starring Will Ferrell), and A Buddy Story (starring Mad Men’s Elisabeth Moss).
The end result of this project will not be a feature film, but an ongoing, interactive online community that will impact and motivate people on a daily basis.
“The point of this campaign is not to promote any specific creed or theory, but rather to create a web-network at www.lifemeanswhat.com where a team of artists and leaders will produce and curate amazing short web content that will explore meaning and purpose in life from a diverse array of perspectives,” according to their website.
With just over $127,000 raised on Indiegogo, the campaign needs to reach its first goal of $150,000 by 11:59 p.m. EST on August 16 to continue onto the next phase of their project.