Philadelphia

Urban Outfitters Offends on Purpose β€” and the Strategy is Actually Working, Say Experts

Urban Outfitters came under fire Monday after releasing -- and quickly apologizing for -- a "blood-stained" Kent State sweatshirt, an obvious nod to the 1970 shootings at the university that left four dead, nine injured and a nation reeling.

Another day another controversy for Philadelphia retailer, which seems to be releasing controversial products on purpose to spark public outcry and gain traction on social media outlets. In the last year alone, they company has been criticized for a number of offensive products such as the β€œDepression” women’s T-shirt, its promotional hypodermic needle-shaped pens and bed covers featuring religious deities, which offended Hindus and other religious leaders.

Although it comes off as offensive, marketing experts say the strategy is actually working to some degree. Full Story


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