A South Jersey college admissions business is changing its name after being sued by Yale University.
The prestigious Ivy League school argued that the name of Cherry Hill-based Yale Academy could cause confusion.
After a settlement filed in court last week, the business is becoming Y2 Academy.
Officials at the New Haven, Conn. university contended in a copyright infringement suit filed in May in federal court in Camden that the 18-year-old business was “impersonating Yale in a calculated and deliberate scheme to confuse consumers,” many of whom are students in Asia or immigrants from Asia.
The university also noted that Yale Academy, which has its main offices in a nondescript building in a commercial area and a half-dozen affiliates in Pennsylvania, New Jersey and Delaware, also used blue and white as its main colors. Those are the same colors used by the school.
The school asked for $100,000 in damages from the lesser-known business, but no monetary figures were mentioned in the settlement filing.
But owner Terry Yang tells The Courier-Post of Cherry Hill he took the name from using the first two letters of his last name and from his business partner, Catherine Lee.
“This is a small business,” Yang told the paper. “The university is a giant.”