Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.
State officials unveiled the slogan "Pennsylvania. Pursue Your Happiness" and a logo on Tuesday at a winery in Somerset County.
The slogan takes the place of "The State of Independence," the winner from among 22,000 submissions in a 2004 contest. Before that, state tourism slogans were "Pennsylvania Memories Last a Lifetime," "You've Got a Friend in Pennsylvania," and "America Starts Here."
Officials say tourism in Pennsylvania is a $40 billion industry.