'Pennsylvania. Pursue Your Happiness:' Officials Unveil New State Slogan | NBC 10 Philadelphia

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'Pennsylvania. Pursue Your Happiness:' Officials Unveil New State Slogan

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    NBCPhiladelphia.com
    The Declaration of Independence

    Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.

    State officials unveiled the slogan "Pennsylvania. Pursue Your Happiness" and a logo on Tuesday at a winery in Somerset County.

    The slogan takes the place of "The State of Independence," the winner from among 22,000 submissions in a 2004 contest. Before that, state tourism slogans were "Pennsylvania Memories Last a Lifetime," "You've Got a Friend in Pennsylvania," and "America Starts Here."

    Officials say tourism in Pennsylvania is a $40 billion industry.