The male co-host of an Australian TV program is finally getting some attention for his fashion sense. And that's his point.
Karl Stefanovic wore the same blue suit every day for a year on Channel Nine's "Today" program. And no one noticed until he went public with his hidden-in-plain-sight experiment.
He told Australia's Fairfax Media that while no one asked about his suit, people regularly commented about and criticized the outfits worn by co-host Lisa Wilkinson.
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Stefanovic says, "I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."
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The Age newspaper says he's still wearing the same blue suit, and only Wilkinson and another "Today" colleague knew about his experiment.
"They often remark that it's getting a bit stinky," he said in the paper's weekend edition. "I'm hoping to get it into the dry cleaners at the end of the year."