It's not a national holiday, but it might be an intergalactic one.
May the Fourth, as in "May the Fourth Be With You," has become a day to celebrate all things "Star Wars," especially following last year's revival of the series with "Star Wars: The Force Awakens."
Comedy Central's "@midnight" got things started by launching a #StarWarsSongs hashtag, asking fans to come up with "Star Wars"-themed song titles. Some of the responses include "Whiskey in the Jar Jar" and "When You Wish Upon a Death Star." [[374878571,C]]
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Retailers like Target and Wal-Mart are celebrating as well, with "Star Wars" promotions including receiving a free $10 gift card when you spend $50 on "Star Wars" items online at Target.com.
Other deals include: BB-8 by Sphero for $129.99; 20 percent off select LEGO "Star Wars" items at Toys 'R' Us; buy one, get one 50 percent off all "Star Wars" toys at Petco; select Disney Infinity 3.0 Edition "Star Wars" Figures are $6.99 (reg. price $13.99) at Best Buy; and take an extra 20 percent off select "Star Wars" Hasbro items at Kohls.com.
An updated list of May 4 deals is available at StarWars.com.
Even Republican presidential hopeful John Kasich is getting in on the fun in a galaxy far, far away. Kasich tweeted a video titled "Our Only Hope," set in 2017 and modeled after the famous "Star Wars" opening crawl. The clip envisions Hillary Clinton as president and describes her plans to raise taxes, restrict Second Amendment rights and increase federal spending on Obamacare.
The official "Star Wars" website says "May the Fourth" references can be traced to 1979, but the day took off once the Internet started connecting fans.