Giant Food Stores opened its first "scan-and-go" supermarket, and its first store in Philadelphia, at a location in Southwest Center City, bringing quick-access technology to grocery shopping.
Following in Amazon’s footsteps, Giant's version is called Heirloom Market and has grab-and-go technology for payment and online pickup and delivery options for groceries.
Last year, Amazon debuted Amazon Go markets in San Francisco, Seattle and Chicago that have a similar concept.
Giant describes the supermarket as a new store concept curated for urban neighborhoods. Their unique offerings include a produce chef and kombucha on tap.
The grocery store also will be partnering up with community vendors like High Street on Market, Isgro Pastries, One Village Coffee, and Sarcone’s Bakery to provide a Philly feel.
