Theater ticket prices are often the barrier to access to the arts, so one Philadelphia theater is eliminating that obstacle by letting its audience decide each performance's value after the fact for its entire theatrical season – the first theater in the United States to do so.
Azuka Theatre, founded in 1999 and currently taking residence at The Drake theater at 302 S. Hicks St., will launch a two-year pay-what-you-decide pilot program starting with its 2016-17 season.
The program differs from a pay-what-you-can model in which audience members pay before they see a performance. The pay-what-you-decide model lets audiences pay after seeing the show to determine its worth.
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