University of Pennsylvania

How Comcast, Campus Philly & ROAR for Good's Partnership Can Help the Region

A startup, a nonprofit, five universities and Comcast are teaming up for a pilot program aimed at improving student life — and bolstering the regional economy in the process.

Campus Philly, ROAR for Good and the Philadelphia-based media giant announced this week that students at four city campuses will receive ROAR’s Athena devices, a sleek wearable safety device that works as a piercing alarm and alerts family and friends when users are in unsafe situations.

“Our goal at Campus Philly is to make sure students take that one extra step beyond campus to explore because we know that’s the first step to falling in love with Philadelphia,” said Campus Philly President Deborah Diamond. With the Athena devices, which are designed to be clipped to bags or clothing mimicking a jewelry pendant, students can feel safer doing so, she said.

ROAR for Good Co-founder and Chief Operating Officer Anthony Gold said that sense of security is exactly what Athena is designed to provide.

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