Distilleries, More Vendors Push Reading Terminal Market to Innovate

A new initiative at the Reading Terminal Market is allowing it to bring on board more vendors and offer more products, including ones that have never been available at the market in its 120-plus-year history.

The Reading Terminal Market in October this year announced two new additions that would bring the market at full capacity in terms of permanent spaces.

Market officials continue to sign on more merchants by leveraging 100-year-old carts to test new companies and products on a temporary, pop-up-esque basis.

In other words, it's "leveraging our history to innovate and evolve," General Manager Anuj Gupta told the Philadelphia Business Journal.

The day carts have typically been used for non-food vendors like arts-and-crafts and souvenir-type vendors. A main challenge for food vendors was navigating through the health department.

The market is now focused on using the carts for food-focused companies, which Gupta said was "doable" with some restrictions, including the inability to cook on the carts.

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