food and drink

Klondike Responds to Outraged Fans, Says the Choco Taco Could Be Back ‘in the Coming Years'

Courtesy: Klondike

Less than two weeks after announcing the discontinuation of the Choco Taco, Klondike says that it is now exploring options to bring the popular treat back to ice cream trucks.

The maker of the frozen confection tweeted on Wednesday that it hopes to bring the Choco Taco back "in the coming years," but stopped short of giving any firm details or timeline.

Klondike had announced at the end of last month that it was ceasing Choco Taco production thanks in part to "an unprecedented spike in demand across our portfolio" which resulted in the company needing to make "very tough decisions to ensure availability of our full portfolio nationwide."

Fans of the Choco Taco, which first debuted in 1983, were outraged by the announcement and rushed to social media to make their complaints heard.

Reddit co-founder Alexis Ohanian proposed buying the rights to the Choco Taco and restarting production himself, while Forbes reported that restaurants around the country were taking advantage of the news cycle to introduce Choco Taco tributes of their own.

Consumers also flooded the Choco Taco's reviews page, slamming the firm's decision to kill the product without giving any prior notice. The backlash grew so large that Klondike updated the options that callers to its phone number receive, with the automated voice telling them "if you are calling to share feedback about the discontinuation of the Choco Taco, press two."

Some on Twitter speculated that the discontinuation was a marketing stunt designed to generate excitement around the future return of the product. But in a tweet designed to look like a press conference from a Choco Taco, Klondike insisted that "it's not a PR stunt."

It is unclear if or when a return of the Choco Taco will happen. A representative for Klondike parent company Unilever did not immediately respond to CNBC Make It's request for comment.

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