The president and CEO of Atlantic City's marketing agency best known for its "Do AC" campaign has stepped down, and a veteran of one of Philadelphia's own tourism agencies has been named to lead the agency.
Liza Cartmell stepped down as president of the Atlantic City Alliance (ACA), a role she's had since leaving Aramark in 2011. Jeff Guaracino, formerly the chief strategy and communications of ACA, has been named executive director, effective Monday.
"Atlantic City is in a time of transition and all its major institutions, elected officials, employees and residents are proactively adapting to a new reality," Tom Ballance, president of Borgata Hotel Casino & Spa and chairman of ACA's board, said in a release. "Liza Cartmell did an outstanding job as president launching the organization and the successful 'Do AC' campaign."
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