Apple launched a new holiday TV ad this week that is also going viral online.
The ad features a teenage boy who appears to be engrossed in his iPhone during the entire duration of a holiday gathering with his family. But at the end of the 90 second commercial, he surprises his family with a beautifully crafted homemade video that captured the baking, sledding, hugging, tree-decorating and other tender moments that played out over the course of the previous few days.
The commercial, which was set to the song "Have Yourself a Merry Little Christmas," both tugs at the heartstrings and shows off the iPhone's spiffy video-making capabilities.
Apple posted the ad to their YouTube page on Monday and it has amassed nearly 3.4 million views as of Thursday afternoon.
Click on the video above to see the full ad.