Target is facing backlash for a Christmas-themed sweater that some say is trivializing Obsessive Compulsive Disorder.
The retail giant recently unveiled a new line of holiday sweaters that define OCD as "Obsessive Christmas Disorder." Many took to social media to express their outrage.
"Hey @Target OCD is a real disease not a joke. I don't see any shirts making fun of cancer - why #mentalillness?" amy / bluelightblue tweeted.
The slogan wasn't invented by Target — the phrase "Obsessive Christmas Disorder" appears in the Urban Dictionary online and on other apparel sold online. Target insists that it didn't mean any harm by the sweater and is standing by its product.
"We never want to disappoint any of our guests and apologize for any discomfort. At this time, we have no plans to remove this item from our assortment," the company said in a statement to TODAY.com.