Strength isn't always about physical force.
Pantene is continuing its "Strong is Beautiful" ad campaign with a series of videos featuring NFL players figuring out what the playbook is on styling their daughters' hair.
In one, Pittsburgh Steelers running back DeAngelo Williams wants to know, "Why do they make these barrettes so complicated for guys?" as he tries to create twisted pigtails for his daughter, Rhiya.
While serving as a platform to promote Pantene products, the campaign also claims to help women and girls "shine by helping to build their confidence," the company wrote in a press release.