Local Spreadable Bacon Company Rebranding Amid Growth Expansion to New Products | NBC 10 Philadelphia

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Local Spreadable Bacon Company Rebranding Amid Growth Expansion to New Products

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    NEWSLETTERS

    The Bacon Jams, Philadelphia Business Journal
    The former look of the bacon jams spread by The Bacon Jams, which will rebrand at TBJ Gourmet.

    Don't be alarmed if one day you can't find products from a Montgomery County company known for its popular spreadable bacon on store shelves; the company will just be known under a new name and a new branding.

    The Bacon Jams of Norristown is undergoing a transformation.

    This fall it will be rebranded as TBJ Gourmet, which not only represents its growth into an upscale brand but also allows it to expand to non-bacon products.

    "When we started The Bacon Jams, it was a Kickstarter campaign, selling direct to consumer," Managing Partner Michael Oraschewsky told the Philadelphia Business Journal.

    To read the full article, click here.

     


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