Eight days before a Texas teenager killed 19 children and two teachers at Robb Elementary School, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon.
“Train up a child in the way he should go, and when he is old, he will not depart from it,” read the post from Daniel Defense on May 16, the same day the Robb Elementary shooter turned 18.
The ad represented the kind of provocative marketing that has helped the Georgia-based gun company become one the largest privately owned firearms manufacturers in the country.
For more on this story, go to NBC News.
This is a live update. Click here for complete coverage of the school shooting in Uvalde, Texas.