The Better Business Bureau has lowered its rating on MyPillow to an "F," saying the pillow maker has violated its advertising code.
The BBB made its decision after reviewing the Minnesota-based company's "buy-one-get-one-free" offer following a pattern of complaints by customers, NBC affiliate KARE reported.
Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota, told KARE the bureau's rules require that such an offer be extended for a limited time. Otherwise, it becomes a continuous offer and is considered the normal price of a product, not a sale price. It also violates "other state and national organizations' rules," Badgerow added.
MyPillow promises that anyone can get the buy-one-get-one-free discount code, and if prospective customers call the company without one, they can get the promotion regardless.
MyPillow CEO Mike Lindell told KARE that he would not be able to cease the company's buy-one-get-one-free offer at the moment, but would look at making changes in the future, though he didn't specify further.
"Naturally, I am terribly disappointed by the BBB's decision," Lindell said in a statement released Monday evening. "When I started MyPillow more than 11 years ago, I handled each and every customer call personally. To this day, I train all of our customer service representatives with one thing in mind, we take care of our customers because we owe them our success."
The accredation revocation is just the latest lump in the road for MyPillow. In November Lindell was fined $1 million for deceptive advertising practices by a group of California County Attorneys. A consumer watchdog organization said MyPillow's website made unsubstantiated claims its products can cure snoring, migraines, fibromyalgia, and other health maladies.
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Lindell agreed to the settlement, but insisted he made no "misleading claims," saying MyPillow simply posted customer testimonials on the website. He told NBC News at the time that the settlement was not an admission of guilt, but rather a "business decision to prevent long and costly litigation."