Philadelphia

Philly Businesses Grab the Spotlight During Super Bowl LII

Local businesses took full advantage of the massive Philadelphia audience for an Eagles Super Bowl this year. Here are a few of the standouts.

What’s a Super Bowl without the commercials? It’s the one television event where advertising is part of the entertainment. Not to mention that, in the age of DVR, it’s one of the few programs left that people don’t fast-forward.

Local businesses took full advantage of the massive Philadelphia audience for an Eagles Super Bowl this year. A few of the standouts:

CURE Auto Insurance

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The insurance company’s blue ball mascot took a jab at the New England Patriots quarterback, Tom Brady, for the team’s Deflategate controversy a couple seasons ago in two 15-second spots. The company that offers coverage to drivers in New Jersey and Pennsylvania ended both with “Go Birds!”

Here’s a first-look at Cure Auto Insurance’s two Super Bowl LII commercials.

Jefferson Health

The large Philadelphia health system’s 30-second spot comes at the viewer fast, furious, and taut. It also has fun with words, including a play on the Eagles fan who smacked into a column trying to catch a subway, some football emojis (of course) and some underdog masks.

Here’s a first-look at Jefferson Health’s Super Bowl LII commercial.

Dietz & Watson

The meats and cheeses giant, long emblematic of Philadelphia’s manufacturing glory days and based in the city, gets meta with a 30-second spoof on another recent popular commercial by Bud Light (heard someone say “Dilly Dilly!” recently?). In the meat maker’s case, the saying becomes “Deli Deli!”

Here’s a first-look at Dietz & Watson’s Super Bowl LII commercial.

Beneficial Bank

The Philadelphia-headquartered financial institution uses its 30 seconds to paint the region in a beautiful light, using scenes from Philadelphia and the suburbs in the best possible light. It’s a montage that’ll remind you of the best of the city.

Here’s a first-look at Beneficial Bank’s Super Bowl LII commercial.
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