Northern Ohio or South Florida?
It's the way he did it, though, that has so many people talking.
Never before has an athlete needed one-hour of prime time national television dubbed "The Decision," to make what amounts to a few-second announcement.
LeBron is a brand, and Thursday night he ended years of speculation by saying he's taking "his talents to South Beach."
Regardless of what you think about LeBron's decision, you can't argue his relevance in the sporting landscape.