Aetna announced that it will be making Apple Watches available for large employers and individual customers during open enrollment season.
The health care services company said the new initiative will revolutionize the customer's experience by, "combining the power of iOS apps and the unmatched user experience of Apple products including Apple Watch, iPhone and iPad with Aetna’s analytics-based wellness and care management programs."
Aetna said it will be the first major health care company to subsidize the cost of Apple Watches for customers by offering monthly payroll deductions. The Hartford-based company serves an estimated 45.3 million and will provide free Apple Watches to 50,000 of its employees.
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Apple will work with Aeton to create "deeply intergrated" health apps that will allow customers to manager their health, Aetna said.
“This is only the beginning - we look forward to using these tools to improve health outcomes and help more people achieve more healthy days,” said Mark Bertolini, Aetna Chairman and CEO.
Aetna's new health apps will offer features, such as:
- Care management and wellness, to help guide consumers through health events like a new diagnosis or prescription medication with user-driven support from nurses and people with similar conditions.
- Medication adherence, to help consumers remember to take their medications, easily order refills and connect with their doctor if they need a different treatment through their Apple Watch or iPhone.
- Integration with Apple Wallet, allowing consumers to check their deductible and pay a bill.
- Personalized health plan on-boarding, information, messaging and decision support to help Aetna members understand and make the most of their benefits.