NBC10 Is the Most Watched Local Station in Philadelphia Market During Early Mornings, Afternoons and Late Evenings for November 2018


For the first time in a major sweep period, NBC10 finished #1 in early morning, early evening and late news dayparts.

NBC10 News Today from 4AM to 6AM, ranked #1 for early morning news among Adults 25-54; NBC10 News at 4PM tied for #1 among Adults 25-54; NBC10 News at 11PM ranked as the #1 late news in the time period among Adults 25-54.

PHILADELPHIA (November 26, 2018) — NBC10 / WCAU closed out the November 2018 sweep period as the #1 watched station in Philadelphia for local news across several time periods, according to Nielsen. NBC10 News Today at 4AM, 4:30AM, 5AM and 5:30AM, were the most-watched early morning local newscasts among Adults 25 to 54. In addition, NBC10 News at 4PM tied for #1 and NBC10 News at 11PM ranked as the #1 late newscast Monday through Sunday among Adults 25-54. NBC10 ranked #1 in primetime Monday through Sunday and Sunday Night Football was the #1 prime program among Adults 25-54.


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"Viewers throughout Greater Philadelphia have made NBC10 their station of choice for early morning, afternoon and late news,” said Ric Harris, President and General Manager of NBC10 and Telemundo62. “From groundbreaking investigations and exclusives, to multiplatform storytelling and unparalleled investment in technology, our performance reflects the hard work and passion our team delivers to our audience every day.”

Among the big stories that WCAU covered during the November sweeps period was NBC10 anchor Jim Rosenfield’s investigation about sick veterans from military burn pits. Also, NBC10 Reporter Cydney Long uncovered the Go Fund Me scam that made national headlines was all a hoax. NBC10 Investigator George Spencer revealed an increase in Philadelphia’s “Scoop and Runs” where police transport gunshot victims to hospitals in their patrol cars to help save their lives.

In addition to NBC10’s successful ratings during the November sweeps period, the station has continued to experience a trend of consistent growth among its viewership in the competitive Philadelphia media market.

Highlights of the November 2018 ratings period include:


  • NBC10 News Today was the #1 early morning news at 4AM, 4:30AM, and 5AM for Adults 25-54 with a rating of 0.8.
  • NBC10 News at 4PM was tied for #1 for that time period for Adults 25-54 with a rating of 1.1.
  • NBC10 News at 11PM was the #1 late news for that time period for Adults 25-54 with a rating of 1.9.
  • NBC10 News at 4PM grew 10 percent among Adults 25-54 from November 2017

NBC10 DAYTIME / PRIMETIME (among Adults 25-54)

  • NBC News’ TODAY tied for #1 from 7AM to 9AM
  • Ellen ranked #1 from 3PM to 4PM
  • NBC10 ranked #1 in primetime Monday through Sunday
  • Sunday Night Football was the #1 prime program
  • Manifest was the #1 drama on Monday night at 10PM
  • This Is Us and New Amsterdam were the #1 dramas on Tuesday night at 9PM and 10PM, respectively

Source: The Nielsen Company; Live/Same Day ratings, November 2018 sweep (October 25-November 21, 2018)


Owned by NBCUniversal, NBC10 Philadelphia has been delivering local news, information and weather for more than 60 years, serving nearly six million viewers throughout Greater Philadelphia, the Lehigh Valley, South Jersey and Delaware. Viewers turn to NBC10 for the most up-to-date breaking news and weather on a variety of platforms, including online at nbc10.com and via mobile and social platforms. COZI TV, the station’s multicast network, offers a full schedule of America’s most beloved and iconic television series and hit movies as well as local programming. COZI TV can be seen on Comcast channel 248, Verizon channel 460, RCN channel 28 and over-the-air on digital 10.2. For more information, visit www.nbcphiladelphia.com.



Diana Torralvo



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