Nike is going back to the future.
The company said Thursday that it has created a limited-edition shoe based on the model audiences saw in the 1989 movie Back to the Future II. Sneaker and movie fans have urged the company for years to create the shoe.
It will auction them on eBay and donate proceeds to the Michael J. Fox Foundation. The auction will begin tonight and end on September 18. Fox famously played Marty McFly in the "Back to the Future" time-travel trilogy, where he wore the glowing sneakers that laced themselves during a visit to the year 2015.
"This project is exciting to me," said Michael J. Fox, "because it brings together three very passionate audiences; the Parkinson's community, the sneakerheads and Back to the Future fans."
According to Nicekicks.com, “the Air Mag is the first rechargeable footwear from Nike designed as an identical replica to the originals seen in Back to the Future II. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the ‘ear” of the high top,’ glowing for five hours per charge.”
“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”