SEPTA is taking a more direct approach with passengers in its latest campaign to curb rude behavior on its trolley cars, buses and trains.
Each advertisement couples the casual phrase, "Dude it's rude," with another remark about etiquette like, "One fare, one seat."
"Customers appreciate our efforts to tackle the issues that bug them such as seat hogging," said Joseph Casey, SEPTA general manager.
The campaign first appeared on public timetables more than a year ago. The launch announcement from SEPTA Tuesday marks the public transit agency's move to expand the program to decals, posters and digital messaging, according to a news release.
The "Dude It's Rude" initiative is a somewhat different approach for SEPTA, which previously tackled passenger etiquette issues by addressing general behaviors.
The new program is targeting specific habits that are most often reported as problems, like inappropriate language, blocking the front aisle and leaving one's trash behind on the vehicles.
"Initial comments from our customer service channels have been positive," Casey said.
