Mister vs Master Softee: Ice Cream Wars - NBC 10 Philadelphia

    Mister vs Master Softee: Ice Cream Wars

    What's in a name? Plenty, if you're accused of trying to steal business from Mister Softee by marketing your ice cream truck as Master Softee. Roseanne Colletti reports. (Published Tuesday, Jun 10, 2014) What's in a name? Plenty, if you're accused of trying to steal business from Mister Softee by marketing your ice cream truck as Master Softee. Roseanne See More