A Darling Addition to Scarlet Fiorella

This fall, Midtown's Scarlet Fiorella will be adding more women's apparel to its inventory, including the addition of the London-based label, Darling. "The brand is just charming, to say the least. You gravitate toward it," Scarlet Fiorella store owner Michele Giunta Cimillo tells The Feast.

Scarlet Fiorella will be stocking the majority of the label's autumn collection, which combines the retro, feminine feel of Anthropologie with a more modern edge, and prices a little less draining on the bank account; the line's embellished cardigans, ladylike coats, and sweet dresses max out at the $150 mark.

Along with looks from the women's apparel labels Ryu and Hourglass Lilly, Giunta Cimillo will be be sending pieces from Darling down the runway at Phashion Phest, one of The Philadelphia Collection's must-see fashion events. But for shoppers eager to check out Scarlet Fiorella's fall arrivals, the store owner suggests stopping by now: "We are filling up now! We are receiving goods every few days so now is great time to stop in."

For more about fall shipments arriving at Philly-area stores, follow this link.

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