Top 10 Black Friday Retailers Revealed in New WalletHub Report, Plus How to Avoid Shopping Mania Traps
The overall average discount for Black Friday is 37 percent, WalletHub found
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The Grand Central Holiday Fair has opened for the season.
What to Know
WalletHub surveyed nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2017 Black Friday ad scans to identify the top stores
The overall average discount for Black Friday is 37 percent, WalletHub found, so consumers are advised to target that as a threshold
The best deals fell within the "apparel and accessories" category, which had discounts on 28 percent of all offers
Black Friday is nearly upon us, and holiday shoppers everywhere are no doubt twitchy with anticipation. But how best to focus one's efforts amid the mania?
WalletHub surveyed nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2017 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as appliances, jewelry and toys.
The overall average discount for Black Friday is 37 percent, the personal finance website found, so consumers are advised to target that as a threshold in order to avoid Black Friday traps.
Here are the Top 10 Black Friday retailers, based on average percent discount, according to WalletHub:
Kohl's (66.32%)
JCPenney (66.30%)
Belk (62.75%)
Stage (60.82%)
Shopko (55.93%)
Bealls Florida (52.78%)
Sears (50.09%)
Macy's (45.58%)
Fred Meyer (43.88%)
AAFES (37.25%)
@mcc6skey / Instagram
What It Is: These interactive, robotic monkeys are at the top of every kid's wishlist this holiday season. Fingerlings are small enough to fit around your finger and come to life when you play with them. They come in six different colors and retail for around $15.nWhere to Get It: At the time this article was published, Fingerlings were available from a number of third-party sellers on Amazon.com. Stay up to date on where to buy Fingerlings here.
@toyobsessedpotato / Instagram
What It Is: You may remember the wildly popular Hatchimals toy from last holiday season. Well, they're back again in 2017 and just as popular. This interactive, furry toy hatches from an egg. Once it hatches, you can teach it how to walk, talk and play. Hatchimals retail for about $70.nWhere to Get It: At the time of publishing, Hatchimals were listed as still being available on Amazon.com, Kohl's and at Toys R Us. Stay up to date on where to buy Hatchimals here.
@simplyrox2017 / Instagram
What It Is: This throwback toy is back for the 2017 holiday season. The toy has more than 40 animations and expressions that it make as it reads and sings to you. Teddy Ruxpin has Bluetooth capabilities, so you can sync it with the app that lets you download songs and stories. It retails for around $100.nWhere to Get It: At the time of publishing, Teddy Ruxpin was still available at Toys R Us, Walmart and on Amazon.com. Stay up to date on where to buy Teddy Ruxpin here.
@shopkins_91 / Instagram
What It Is: As its name suggests, L.O.L Surprise! comes with 50 surprises inside, which include dolls and accessories. It retails for about $70.nWhere to Get It: At the time of publishing, L.O.L Big Surprise was still in stock at some Target and Walmart stores in the tri-state area and was available from third-party sellers on Amazon.com. Stay up to date on where to buy L.O.L Surprise! here.
@vhartqpons / Instagram
What It Is: If you've tried getting your hands on one of these life-like baby dolls, you definitely know that it's one of the hottest toys this season. The doll can play games and react to tickling, affection and other actions. It retails for about $100.nWhere to Get It: At the time of publishing, Luvabella dolls were in stock at Toys R Us. Amazon.com and Walmart also had some versions of the doll available online. Stay up to date on where to buy Lavabella dolls here.
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Among the top 10, Kohl's saw the biggest percentage jump over last year's average discount, from 58.1 percent to 66.3 percent, while Macy's saw the biggest decline, averaging a 45.6 percent discount this season compared with 63.4 percent last year, WalletHub found.
The best deals fell within the "apparel and accessories" category, which had discounts on 28 percent of all offers, whereas only 1.62 percent of the "consumer packaged goods" category had discounts. "Computers & phones" came in second, followed by "appliances."
