Airlines Reading, Responding to Social Media Rants

A new study says airlines are reading posts made by customers complaining over delayed or canceled flights and poor service, and are responding to those messages. Dallas-based Southwest Airlines has a team tracking Twitter, Facebook and other online sites 24 hours a day. When a customer vents about a problem, a representative reaches out to them. “The approach is really how can we help, wait a minute we hate to hear that…. so what is going on, give us some information and let’s see what we can do to straighten this out,” said Lisa Goode, with Southwest Airlines. Social media teams help airlines by rebooking customers or by helping keep them more calm by relaying information when problems crop up.