New Castle County has released new television ads as a part of their “Heroin Trap” program. The campaign is primarily targeting teenagers with ads on buses, TV, radio and social media sites.
New Castle County officials have launched a new initiative to warn people about the dangers of heroin.
The "Heroin Trap" campaign, to discussed at a news conference Thursday, is aimed at teenagers and at making suburban, middle class families aware that heroin use is happening in their communities as well as in the inner city.
County Executive Tom Gordon and County Police Chief Col. E.M. Setting were among the officials on hand to discuss the effort.
Officials said their message is that trying heroin, even once, will lead to one of three outcomes: prison, rehabilitation or death.
