Largest East Coast Target Opens at KOP

Target opens its largest store on the East Coast in King of Prussia.

The Valley Forge Shopping Center is already one of the busiest areas in King of Prussia. And, with the advent of a new Target store, it’s bound to get even busier.

The 165,000-square-foot Target store (160 W. Dekalb Pike), the largest Target in the East Coast, according to Upper Merion Township officials, opened its doors to the public at 8 a.m. Sunday.

It’s what Target calls a “general merchandise with expanded fresh food” layout.

Along with a grocery section that’s 40 percent larger than other Target stores, the King of Prussia location will also have a Starbucks, Target Optical and Target Pharmacy. It will also be elevated above the 800-space parking garage, half of which will be underground.

Also unique to this store format is the presence of iPads in the electronic department, where customers will be able to view and order Target products online. "Special team members" dressed in black will also "assist with mobile needs" in the electronics department, said Kristen Emmons, spokeswoman for Target.

Read more at PBJ.com.

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