advertising

Facebook is launching a new ad campaign called “Good Ideas Deserve to be Found,” which makes a case for personalized advertising.

The reach of the campaign will be broad, with dozens of brands, media companies and social platforms making content and donating media to extend the message.

Golf superstar Tiger Woods was injured Tuesday in Los Angeles when his car crashed and rolled over, authorities said.

Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings. 

Shares of Snap reversed a decline on Tuesday after it announced that is in position to drive multiple years of revenue growth of more than 50%.

Google has been temporarily pausing some advertising in the past year in an effort to prevent exploitation or misinformation.

That’s more in the first seven weeks of the year than he sold in all of 2020.

Facebook brushed off an employee who proposed changing a Facebook ad metric to make it more accurate, since a change would impact revenue, according to a lawsuit. 

Athletes Unlimited is a sports firm that creates and operates women’s sports leagues.

The company says its connected TV revenue doubled in the fourth quarter year-over-year. 

The retail giant wants to build an ecosystem of services, from offering financial products to delivering groceries to customers’ fridges.

Last year was all about the debut of streaming services. This year will be about competition. Here are some guidelines to evaluate their performance.

The team said the jersey patch’s media value was $199 million for the 2019-2020 season.

Facebook announced that it will no longer allow publishers and users in Australia to share or view news content.

CBS said the Super Bowl attracted 96.4 million viewers, the lowest-watched NFL championship since 2007, when the Indianapolis Colts played the Chicago Bears.

Jeep is pausing its Super Bowl ad with Bruce Springsteen after it became public on Wednesday that he’d been arrested on drunken-driving charges last year.

Viant saw shares pop significantly after the company launched its initial public offering Wednesday. 

Snap and Unity Software, which reported fourth quarter earnings Thursday, both warned of the upcoming impact from Apple’s privacy changes set for this spring. 

The NBA is pressing to hold an All-Star Game despite pushback from top players.

Why Bruce Springsteen for a Super Bowl ad? It dates back to the automaker’s former CEO Sergio Marchionne, who unexpectedly died in 2018.