advertising

Facebook estimated it is underreporting web conversions on Apple’s iOS by about 15%.

British businessman Martin Sorrell has warned that it’s unwise for companies to completely ignore China despite the challenges that exist in the country.

AMC said it would spend more than $25 million on a multimedia campaign featuring Academy Award winner Nicole Kidman.

U.S. sports leagues are offering make-goods with new inventory but experts suggest it will lead to a crowded sponsorship space in 2023.

Google’s parent company, Alphabet, says it will block ad-targeting based on the age, gender or interests of people under 18.

Apple announced several new features for mobile and desktop operating systems that will have major impacts for commercial email.

Roku said it will add 23 more shows to its collection of “originals” as it tries to build on its ad-supported content strategy.

Verizon and AT&T shelved 5G marketing efforts emphasizing outdoor activities during the pandemic. Now they’re ready to push it again.

Earnings showed big tech companies shrugged off any impact so far from Apple’s privacy changes, especially as digital ad spend is surging. Q3 may be different.

MyPillow’s Mike Lindell said he’s pulling ads from Fox News after the network said it wouldn’t take one of his commercials linked to election-fraud claims.

The Detroit Pistons selected Cade Cunningham with the first overall pick in the 2021 NBA draft. He now has three endorsement deals.

Amazon’s chief financial officer Brian Olsavsky cited new products and functionality for factors like higher demand and higher bid rates.

Trump’s PAC bought $348,000 of ads in a small Ohio GOP primary to boost Mike Carey, the same day a Trump-endorsed candidate lost in Texas.

If Texas and OU joined the SEC, the conference could attract higher media fees, given the marketing muscle of the schools in college football and basketball.

YouTube continues to grow at an astounding rate, with ad revenue up 83% from a year ago, Alphabet reported Tuesday.

The overall ad sector is booming, so the IDFA changes will probably get lost in the noise but could be more noticeable in Q3.

The pandemic caused an immediate pullback in ad budgets in 2020, with certain areas like travel remaining slow throughout the year.

TCS has also become the new title sponsor of the London Marathon.

Microsoft’s ad, part of a campaign called “Ticket to Tokyo,” will premiere during Friday’s opening ceremonies broadcast.

Direct Chinese investment into foreign media companies has proved effective at silencing criticism of China’s government, write Paul Wolfowitz and Bill Drexel.