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Facebook Launches Ad Campaign to Defend Personalized Advertising Ahead of Apple Privacy Change
Facebook is launching a new ad campaign called “Good Ideas Deserve to be Found,” which makes a case for personalized advertising.
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How the Ad Council Plans to Get Americans Comfortable With Vaccines
The reach of the campaign will be broad, with dozens of brands, media companies and social platforms making content and donating media to extend the message.
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Tiger Woods Is ‘Awake, Responsive and Recovering' After Car Crash and Emergency Surgery
Golf superstar Tiger Woods was injured Tuesday in Los Angeles when his car crashed and rolled over, authorities said.
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Ad Tech Company PubMatic Stock Pops 10% in First Earnings Report After December IPO
Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings.
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Snap Stock Pops as Company Tells Investors It's on Track for Several Years of 50% Growth
Shares of Snap reversed a decline on Tuesday after it announced that is in position to drive multiple years of revenue growth of more than 50%.
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Google Lifts Pause on Political Ads That Started After Capitol Riot
Google has been temporarily pausing some advertising in the past year in an effort to prevent exploitation or misinformation.
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Roku CEO Has Sold $270 Million of Stock So Far This Year as the Stock Soars
That’s more in the first seven weeks of the year than he sold in all of 2020.
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Facebook Knew Ad Metrics Were Inflated, But Ignored the Problem to Make More Money, Lawsuit Claims
Facebook brushed off an employee who proposed changing a Facebook ad metric to make it more accurate, since a change would impact revenue, according to a lawsuit.
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Athletes Unlimited Signs Gatorade, Hyperice as Sponsors for Women's Volleyball League
Athletes Unlimited is a sports firm that creates and operates women’s sports leagues.
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2020 Was a ‘Wake-Up Call' for TV Advertising, Says The Trade Desk CEO
The company says its connected TV revenue doubled in the fourth quarter year-over-year.
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Why an Emboldened Walmart Is Looking to Beyond Retail for Future Growth
The retail giant wants to build an ecosystem of services, from offering financial products to delivering groceries to customers’ fridges.
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How to Tell Who's Winning — and Who's Losing — the Streaming Wars
Last year was all about the debut of streaming services. This year will be about competition. Here are some guidelines to evaluate their performance.
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Lakers Hire Agency Sportfive to Find New Jersey Sponsor, Valued at Nearly $200 Million
The team said the jersey patch’s media value was $199 million for the 2019-2020 season.
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Facebook Will Ban Australian Users From Sharing Or Viewing News
Facebook announced that it will no longer allow publishers and users in Australia to share or view news content.
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Super Bowl Posts Worst Viewer Ratings Since 2007
CBS said the Super Bowl attracted 96.4 million viewers, the lowest-watched NFL championship since 2007, when the Indianapolis Colts played the Chicago Bears.
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Jeep Pauses Ad With Bruce Springsteen After Musician's DWI Arrest Goes Public
Jeep is pausing its Super Bowl ad with Bruce Springsteen after it became public on Wednesday that he’d been arrested on drunken-driving charges last year.
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Viant, the Ad Tech Company That Bought MySpace, Sees Shares Surge 90% in IPO
Viant saw shares pop significantly after the company launched its initial public offering Wednesday.
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Facebook's Not the Only One Worried About Apple's Privacy Change — Snap and Unity Both Just Warned Investors About It
Snap and Unity Software, which reported fourth quarter earnings Thursday, both warned of the upcoming impact from Apple’s privacy changes set for this spring.
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NBA Players Oppose All-Star Game, But the League Knows There's a Lot of Money on the Line
The NBA is pressing to hold an All-Star Game despite pushback from top players.
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How Jeep Landed Bruce Springsteen for Its 2021 Super Bowl Ad
Why Bruce Springsteen for a Super Bowl ad? It dates back to the automaker’s former CEO Sergio Marchionne, who unexpectedly died in 2018.