Oops: Apple's Facial Recognition Fails During iPhone X Demo

Apple announced their new line of iPhones, which will ship later this year. The lineup includes iPhones 8, 8 Plus and the all-new iPhone X.

(Published Tuesday, Sept. 12, 2017)

Let's face it - that was awkward.

Apple had an embarrassing moment during the tech giant's much-hyped reveal of its new iPhone X Tuesday when a key facial recognition feature failed to work during a demonstration, CNBC reported.

The new Face ID feature is supposed to allow you to unlock the $1,000 gadget with a glance, but an Apple exec needed to enter a passcode to get it to work while on-stage Tuesday in California. 

Check out how the facial recognition feature flopped during Apple's demo in the below video.