Instagram Introduces 'Face Filters,' Another Snapchat-Like Feature
Facebook, the parent company of Instagram, has been criticized for copying a number of Snapchat's features
Published at 10:44 AM EDT on May 16, 2017 | Updated at 11:03 AM EDT on May 16, 2017
Instagram on Tuesday announced a feature called "face filters," the latest effort to steal the thunder from upstart Snap, which is the parent company of Snapchat.
Instagram's face filters allows users to add graphics to a selfie, then it can be added to a video or photo and sent through direct messaging or added to a public story — much like Snapchat's Lenses.
In addition to face filters, Instagram featured editing tools for video and photo.