Amazon Enters Restaurant Delivery Biz - NBC 10 Philadelphia

A little mind candy for the middle of your day

Amazon Enters Restaurant Delivery Biz

Prime customers get food fast



    Amazon Prime Gets Into Restaurant Delivery Business

    You can now get your restaurant takeout delivered to your doorstep, thanks to a new Amazon Prime Now feature in San Diego. NBC 7's Consumer Bob explains. (Published Tuesday, Feb. 16, 2016)

    Tracy Harris delivers everything from diapers to dill pickles to Amazon Prime members. Now she's adding restaurant food.  

    "Oh the customers are super excited," said Harris, "they see the product some to them in such a small amount of time."

    In November, Amazon Prime Now started delivering grocery items in San Diego from places like Sprouts and Bristol Farms.  The promised delivery time is two hours.  Now they say they can deliver food from nearly 100 San Diego restaurants in less than an hour; currently officials say it's down to 39 minutes.

    Customers order from their Amazon Prime Now phone app or from the website.  Orders and payment are done online including the tip.  There is currently no delivery charge.

    Edward Haidar owns Mama's Bakery in North Park and while he uses other restaurant delivery services he says he couldn't turn down Amazon.  "Change is always good, that's the way I look at it.," Haidar said.

    He admits it makes his profit margin smaller but he hopes it brings in new faces to his Mediterranean style restaurant business.

    Tracy Harris works six days a week making deliveries.  She says by adding restaurants to her grocery route she'll make sure she's not working on an empty stomach.  "Definitely make sure I have my lunch," said Harris.

    Currently, Amazon Prime only delivers to 16 San Diego ZIP codes.  By checking the app you can see which restaurants are in your area.  The ZIP codes are:

    92101, 92103, 92104, 92108, 92116, 92123, 92134, 92106, 92107, 92110, 92140, 92147, 92102, 92105, 92109, 92111.