You have heard Eagles owner Jeff Lurie say that he wanted it to be a collaborative effort with Howie Roseman and Doug Pederson. That is what the Sixers' ownership group is looking for as well.
The franchise wants this to be a collaboration and believes in group decisions.
The Sixers looked both inside and outside the organization and found out that Elton Brand is the best fit for them. I'm told that the Sixers were very impressed with Brand's vision for the future, his preparation, his familiarity with the team and the NBA. He is a good face for the Sixers' organization after Sam Hinkie and Bryan Colangelo.
In partnership with NBC Sports Philadelphia
When Brand goes to sell a free agent on coming to Philly, he has first-hand experience about that process. He knows what that player is looking for and what he is going through. He has the credibility to sell the city, the team and everything the Sixers can offer. He also is very well respected by NBA owners, players and agents and is very well connected.
He always did everything in his career with class. And when the Sixers needed someone to come in a few years ago as a player/mentor for the younger players, they chose him.
The Sixers like that setup and the people they already have in place. They did not want to disrupt that structure. Promoting Alex Rucker to executive vice president of basketball operations, leading their analytics and strategy department, shows you how much they value analytics. They believe that Brand is the best man to lead this team into the future and to marry the ideas of basketball and analytics people together.
"The Old School Chevy" has the keys to hopefully drive this team to a championship someday.