Here's a tip for any and all business owners out there: Come up with a solid Joel Embiid pun, base a product around it and watch your sales go through the roof.
We've seen it with Philly's own Evil Genius Beer Company and their Trust the Process and Phantom of the Process beers.
And now a local mead -a honey-based alcoholic beverage - is catching on to the trend.
The Colony Meadery in Allentown released Joel Em-Mead Saturday (an all-time great name), a nice 6.9 percent alcoholic drink with hints of cherry, pomegranate and ginger. The drink was, of course, inspired by Embiid's love of Shirley Temples.
Joel Em-mead is officially available. Only 76 cases. Use code RICKY for $5 off and a free poster (today only) https://t.co/cchRodXQLj pic.twitter.com/l57dsPaThr
— Rights To Ricky Sanchez Podcast (@RTRSPodcast) July 21, 2018
Unsurprisingly, the thing sold like crazy, with half of the 76 cases selling out in the first 10 minutes the mead went online, according to PhillyVoice.
The 76 cases? That was just a very convenient coincidence, CEO and co-founder Greg Heller-Labelle of The Colony Meadery told PhillyVoice.
"When it came out at 76 cases, we considered that a sign from the basketball gods," Heller-Labelle said. "We said, 'Well, that's just perfect.'"
Sports
In partnership with NBC Sports Philadelphia
The mead was such a hit that Heller-Labelle even got requests for cases from Austria, Switzerland and New Zealand.
With the help of the popular Rights to Ricky Sanchez podcast, the mead was sold along with a sweet poster.
Joel Em-mead is officially available. Only 76 cases. Use code RICKY for $5 off and a free poster (today only) https://t.co/cchRodXQLj pic.twitter.com/l57dsPaThr— Rights To Ricky Sanchez Podcast (@RTRSPodcast) July 21, 2018
If you missed out Saturday, there's still a chance to get your hands on some Joel Em-Mead.
Thanks to everyone in #sixers nation and the @RTRSPodcast army who helped make today's release such a success! There's a few cans left for online sales. We'll finish the day out here and then put anything left up for sale tomorrow. And we promise you'll get your posters! #ttp— The Colony Meadery (@ColonyMeadery) July 21, 2018
Trust the (sales) process.
More on the Sixers
- Sixers put bench under construction, but is second unit now any better?
- Sixers bring Bolden over from overseas, trade Holmes to Suns
- Breaking down Sixers' reported interest in Kyle Korver trade
- Injuries too much for Sixers to overlook Anderson, TLC's inconsistency
- Sixers to trade away TLC, Anderson, acquire big man
