Four families gathered in a roped-off waiting area adorned with Sixers decor inside of a Philadelphia Target store. They were told they were getting a surprise Thursday evening, but they didn't know who or what until a car pulled up outside ... and Ben Simmons walked through the door.
Simmons gave each family a $1,000 shopping spree right then and there. The room erupted in cheer.
"Beautiful," a mother exclaimed at the news. One child put his head in his hands in disbelief when he saw Simmons. Another said, "This is the best day ever."
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"It's one of those things I always wanted to do growing up," Simmons, who came up with the idea for the shopping trip on his own, said. "It's the perfect time, season of giving. It just means a lot for me to be able to do this for some families."
The towering 6-foot-10 point guard walked through the store on Monument Road with each family and helped them choose their gifts along the way.
They headed straight to the toy section, where the children piled in Legos, dolls and anything else that grabbed their attention. Then it was on to electronics. One child filled his cart with video games and a gaming system. Another family selected a television and soundbar.
Shopping carts accumulated quickly as the kids ran in and out of aisles with bright smiles on their faces.
"Seeing them pick out what they want, not having to worry about it, I think that was the biggest thing," Simmons said. "It was a great time. I had a lot of fun, can't wait to do it next year."
The recipients were selected through Unity in the Community, a nonprofit organization based in South Philadelphia. Each had been through tough times in the past year and this trip helped to put the happy in their holidays.
"They can enjoy it now," Simmons said. "It's great for them to have no worries, especially on Christmas."