Why Coffee, Donut Fans Will Love the Sixers Newest Sponsorship Deal


The Philadelphia 76ers have added Dunkin Donuts to its rosters of corporate partners.

Financial terms of the three-year agreement are being kept confidential.

“This was perfect timing,” Jessica Weissman, Greater Philadelphia field marketing manager for Dunkin Donuts. “We had been in touch with the Sixers and we respect the organization. There’s so much excitement around the team right now. Our new on-the-go platform just became available, and we thought this would be a great way to tell people about it.”

Chad Biggs, the Sixers senior vice president for corporate development and activation, said the partnership calls for Dunkin Donuts to be the official coffee, donut and breakfast sandwich provider of the Sixers.

Fans will get their first look at the various elements of the partnership at the team’s home game on Jan. 11 against the New York Knicks. “I think what really makes this partnership unique is many different fan-engagement initiatives,” Biggs said.

To read the reasons why fans should be excited for this partnership, click here.

For more business news, visit Philadelphia Business Journal

Copyright bizjournal
Contact Us