Raise a Glass! Pennsylvania Liquor Sales Expected to Spike for Eagles Super Bowl

The last time a Pennsylvania team was in the Super Bowl, the state-run liquor stores saw a 16.7-percent increase in normal Super Bowl week sales.

With the Eagles in the Super Bowl, people will be rushing to the liquor store to ensure they have the spirits to potentially watch the Eagles win their first Lombardi Trophy.

But, do you know exactly how much more booze will be sold?

In the week leading up to the Super Bowl, Pennsylvania’s state-controlled liquor stores normally see an increase in sales of 8 to 15 percent, the Pennsylvania Liquor Control Board told NBC10.

The PLCB makes sure each of its Wine & Spirits stores has six weeks’ worth of product on hand and liquor and wine to last another six weeks at the ready at its southeastern Pennsylvania distribution center, PLCB press secretary Shawn Kelly told NBC10.

Those stats are for the past six super bowls, but what happens when a Pennsylvania team is playing on Super Bowl Sunday?

The PLCB pulled sales information from the week leading up to Super Bowl XLV in Feb. 2011 when the Pittsburgh Steelers lost to the Green Bay Packers. For the week leading up to the game, the state’s liquor stores reported a 16.7 percent increase in sales.

Sources tell NBC10’s Ted Greenberg about the events leading up to the deadly police chase ending in Atlantic City.

It still isn’t clear if Eagles fans will down the booze like Steelers fans did seven years ago, but the trend is pointing toward big sales.

Here are liquor sales during the Eagles' current playoff run:

  • Philadelphia – Up about 14 percent
  • Delaware and Montgomery counties – Up about 8 percent
  • Bucks and Chester counties – Up slightly

In the western part of the state where the Steelers lost in the divisional round it's a different story as liquor sales have dipped 7 to 14 percent, the PLCB said.

What happens if a big run on liquor happens ahead of the Eagles game on Feb. 4?

"Store managers have the discretion to bring in more stock if they think it will be necessary," Kelly said.

The most popular Super Bowl week buys are Jack’s Daniel’s Whiskey, Captain Morgan Spiced Rum, Bacardi Rum and Cavit Pinot Grigio, amounting for millions of dollars in sales.

Top 5 Spirits, Super Bowl Weekend, Friday to Sunday, 2012 to 2017


Units Sold

Dollar Sales

Jack Daniel's Tennessee Whiskey Old Number 7,  750 mL



Captain Morgan Original Spiced Rum, 1.75 L



Bacardi Superior Rum PET, 1.75 L



Hennessy Cognac VS, 750 mL



Tito's Vodka, 1.75 L



Top 5 Wines, Super Bowl Weekend, Friday to Sunday, 2012 to 2017


Units Sold

Dollar Sales

Cavit Pinot Grigio, 1.5 L



Elmo Pio Moscato, 1.5 L



Franzia Sunset Blush, 5 L



Kendall Jackson VR Chardonnay, 750 mL



Sutter Home White Zinfandel, 1.5 L



Looking to get in the spirit?

The PLCB is promoting two green cocktails this week for birds fans, each featuring products from Philadelphia’s own spirits maker Jacquin’s: the “Eye of the Eagle” with clear whiskey and crème de menthe and the “Eagles Nest” with crème de cacao and crème de menthe. Fans will be able to vote for their favorites at @PaWineSpirits on social media.

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